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A plain-English look at how vibe coding and AI let businesses build useful tools in weeks, not months.
What happens when building digital tools no longer takes months, large budgets, or large technical teams?
In this webinar, Phil de Gruchy from Blue Llama shares the story behind Swoop.je, a Jersey-specific mortgage comparison platform that was conceived, built and launched in under a month using an AI-first approach often referred to as vibe coding.
Swoop is not just a new product. It is a real example of how the way we build software is changing, and what that change makes possible for businesses in Jersey and beyond.
This session is not technical. It is about what this shift means in practical, business terms.
We’ll cover:Starting point: what is vibe coding?
A simple, non-technical explanation of what vibe coding actually means, and why it represents a step change in how digital tools can be created.
The Swoop.je case study
How a public-facing mortgage comparison platform was:
- Designed, built and deployed in weeks rather than months
- Tailored specifically to Jersey’s market and nuances
- Developed using AI-first methods from the outset
Beyond development: AI across the whole business
How AI was also used to support:
- Marketing and promotional content
- Video creation
- Legal and structural groundwork
- Faster iteration and decision-making
What this makes possible externally
Why launching new digital products, platforms or services is now more realistic for:
- Entrepreneurs and founders
- Businesses testing new ideas
- Niche or Jersey-specific opportunities that were previously uneconomic
What this makes possible internally
Why this shift may matter even more inside existing organisations:
- Building bespoke internal tools around real processes
- Creating systems that fit your business, not the other way around
- Rapidly improving and adapting tools as needs change
Putting it all together
What this change means for the future of digital products, internal systems, and innovation on a small island like Jersey, and where the biggest opportunities are likely to emerge.
This webinar is designed to help you rethink what is now possible, whether you are launching something new or improving how your organisation works today.