First things first
Getting prepared
Getting the formalities ready
Guides & checklists
Selling outside Jersey should be part of your overall business strategy and run alongside your existing business. It can’t be looked at in isolation so your goals need to be realistic.
If done right, your plan should be able to tell you if there is a market for your product, the best way to get into the market, how much it is going to cost you, and how much you should make in profit. So, whilst most people don’t relish the idea of writing a business plan, if you are venturing into new markets a well-researched plan will help you work through the process of how you will sell internationally and will save you a lot of headaches in the future.
Start by analysing your current business to help you formalize your thoughts and understand where your key opportunities will come from. A SWOT analysis is also a great way to identify any issues in your existing business that might need addressing as you develop your international business.
Your export plan is an extension of your business plan, or if you are setting up an exporting business then it may be your only business plan. It should reflect the new business you will generate from selling internationally and how your will manage and deliver that operationally. If you have an existing business it is important that you develop your export plan in conjunction with your current activity so that you keep your domestic business strong.
Download our Business Plan template and use it for your export business and remember, your plan is a live document that can be used as a place to collate all your research, thoughts and decisions so use it to bring all your ideas together and keep on track. Carefully work through the different sections of the business plan using your export market research to help you understand the products or services you can sell internationally.
The following sections are a guide to the things you need to be clear about as you pull the plan together. You might not have all the answers at the start, but as you work through the rest of these pages, these are the decisions you will make:
Explain how your export aspirations fit into your long term plan for the overall business.
To decide on the markets that are best for you:
Then start researching possible export markets to focus on the most appropriate market for you.
Remember, you need to deliver great customer service overseas.
Consider the logistics of exporting
Pull this together to understand how you will operate your export activities.
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Karen’s Care Agency was established early in 2010 by Karen Smith who has over 24 years of experience of working as a carer in residential homes
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