Photo of Jennie Smith, Senior Business Advisor, Jersey Business

Jennie Smith

Senior Business Advisor

T: 01534 610300

DD: 01534 620618

Jennie started her career working for various tour operators in the UK, travelling the world meeting hoteliers, negotiating commercial terms for inclusion in their programmes. Switching sides, she then worked for InterContinental Hotel Group (IHG) in their global head office as Director of Distribution and Intermediary Sales for EMEA – this role focused on the group strategy with Online Travel Agents such as and Expedia and the negotiation of commercial terms with them on behalf of the 6000 branded IHG hotels.

In 2012 the opportunity arose to relocate from London to Jersey, and with a young family it seemed like the perfect place to be. A passion grew for ‘everything Jersey’ and with a strong background in Tourism & Hospitality it led to join the team at Visit Jersey as Product Manager, promoting the island to visitors and working with on-island tourism and hospitality businesses to maximise their contribution to the visitor experience and to the local economy.

Supporting the sector through the pandemic ignited a passion for working closely with businesses to provide support and advice on a wide range of topics – the move across to the Advisory Team at Jersey Business was a natural progression.

The most important thing on my desk is…  

Tea! In particular, a good cup of Earl Grey.

I love working at Jersey Business because… 

I love working at Jersey Business as I have a genuine desire to see industries in Jersey thrive and I love helping people.

When I’m not at work you’ll find me… 

During the summer months you’ll find me barbecuing on one of Jersey’s beautiful beaches with family and friends. In the winter we will wrap up warm and do the same.