Moving from the Garage to the Showroom from Loving Chair Company
In this video Alex Luxo-Piazza from the Loving Chair Company shares her experiences of making the move from the garage to showroom and the financial implications of taking a business to the next step.
The main points covered in the video are:
- Before you make the move from manufacturer to showroom retail you need to ensure you have a loyal customer base with repeat business.
- Feedback from customers was that the preferred to `touch and feel` the product before purchase.
- Before taking the plunge as there are risks ensure you have sufficient capital and adequate cash flow rather that borrowing.
**NB Since this video was made Alex has now opened her own retail business based in Bath Street, St Helier and no longer has any links with Morton & Morton which has ceased trading. **