Jersey Business wins Best Use of Media Award
CIM Award for Jersey Business
Jersey Business’s ‘Expertise.Shared.’ campaign won the Best Use of Media Award sponsored by the JEP at the Chartered Institute of Marketing Awards held last Friday night.
Open to organisations and projects that have made effective use of all marketing channels, the Jersey Business submission showcased the integrated multi-media campaign that brought the organisation to the attention of the local business community.
Commenting on the winning entry the judges said ‘Exceptional results. Very clear, inspiring customer value proposition and useful contacts for business. Come for help, come for ideas, come for friendship and networking. “I would join if my business was based in the Channel Islands”.’
Jersey Business provides free, confidential business advice and expertise to companies throughout their commercial journey. Established companies as well as start-up organisations can benefit from the business experience of Jersey Business team through face-to-face meetings, online and through social media.
Implementing the Expertise.Shared. campaign enabled Jersey Business to reach the whole business community firmly establishing the organisation as the go-to place for practical advice and information. More clients are using Jersey Business services than ever before with the number of established businesses being supported increasing by 150% during the campaign.
Alexia McClure of Jersey Business said ‘We are a very small marketing team and so need to make decisions based on research and results. Working closely with Orchid we were very clear about our objectives for the campaign and that we needed to use a range of marketing channels to reach our business audience. This Award is a wonderful endorsement of our own marketing expertise and of all that we have achieved in a relatively short time.’
Sam Watts of ORCHID said, ‘Jersey Business were absolutely clear about their objectives for this campaign and that was critical to its success. We were able to create and deliver a marketing strategy that was closely aligned to the business plan, which resulted in a very targeted campaign that generated measurable results for the client.’