A day in the life of a Jersey entrepreneur – Kristina Le Feuvre


Kristina Le Feuvre, Owner, aMaizin! Adventure Park

What makes you spring out of bed in the morning?

I always awake mentally planning my day, but I’m not a morning person.

What does your normal day look like?

I answer as many emails as I can before I leave home, arriving at work at 9.30am to meet senior staff members and prioritising daily jobs and discussing any feedback. The staff will already have received a maintenance update and I liaise with suppliers to re-order or replace items required. We discuss future plans and developments and do a lot of research on the mental and physical benefits of what we add to the park.

I would typically then analyse the success of a new activity or event and calculate the costings and benefits (which aren’t always tangible).

I sign off on bills and wages, check contracts, update systems but spend a large part of my day analysing, costing, proofing print and marketing.

I always have meetings organised and try to keep them on site to avoid a one hour round trip to town.

I re-cap with the staff when we close and finish around 7pm.

How did you get to where you are today?

My first job at the age of 12 was running a hotdog stand at the Battle of Flowers. Hard work, a good head for numbers and the ability to make quick decisions. If you run your own business you have to accept that failure comes with the territory so being able to move quickly and mitigate any failing areas is crucial.

What couldn’t you live your life without?

My family

Which outsiders (professional services, investors, mentors, family etc.) have been most important to the success of your business?

As a small business, we can’t do everything ourselves and we don’t cut corners and make false economies by trying to do so.

We use Law at Work to assist with HR matters which has proved invaluable over the years.  We use a catering consultancy and I’m fortunate to have met people who have given me advice over a period of time, who I would class as friends and who are only a phone call away.

Our friends are mostly people with small business experience or well-regarded industry professionals and we often discuss business in general on evenings out. I won’t name them as they are private people but they know who they are.

What have been the biggest challenges you’ve had to overcome?

Raising a successful business with three children (and now a grandson) when working seven days a week. As my husband and I have got older we are trying to achieve more of a work/ private life balance. It isn’t easy, if you care about what you do you will always be thinking of ways to achieve a better product or service.

What advice would you give to your younger self before embarking on your business journey?

Take time to smell the roses! Having your own business isn’t glamorous and you often have to be a risk taker which involves the future security of your family. There is a lot to be said for having a regular job with a regular wage and a pension!

Website: aMaizin! Adventure Park

Facebook: aMaizin! Adventure Park

Twitter: Kris Le Feuvre

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