A Day in the Life of a Jersey Entrepreneur – Jonathan Ruff


What makes you spring out of bed in the morning?

I am more of a night person, I like to work late into the night, so generally I am not very springy in the morning! There is nothing specific that makes me look forward to the day ahead! I just enjoy what I do and the daily challenges you face in business keeps things interesting for me and gets me out of bed in the morning.

What does your normal day look like?

Juggling many balls, I have several businesses so every day can be very different, my daily focus depends on what business needs my attention.

How did you get to where you are today?

By working hard! Not believing in the word impossible, and learning from your mistakes.

What couldn’t you live your life without?

My children inspire me to carry on fighting when things are not going my way or there are bumpy roads ahead.

Which outsiders (professional services, investors, mentors, family etc.) have been most important to the success of your business?

There is not a single person / business who has inspired me or helped me to do what I do in business, but there are many people / businesses I have met and done business with over the years who have all played a part in my business life and enabled me to do what I do.

What have been the biggest challenges you’ve had to overcome?

Starting, growing businesses is a great challenge in its self, but the biggest challenge for me has always been funding businesses, coming from a not so well off family, leaving school without any qualifications does not put you top of the list when you need to borrow money from the banks to fund a business especially when you are a teen or in your early 20’s!

If you find yourself in this situation, then start small and dream big! Build your business based on your means and not on a dream, work hard keep your costs low and stay on top of your cash flow, reinvest your profits into your business instead of taking them out and with time you will get to where you want to be and the banks will come to you.

What advice would you give to your younger self before embarking on your business journey?

That’s a hard question to answer, but if there was one thing it would be to get the work / fun / family balance right.

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