A Day in the Life of a Jersey Entrepreneur – Fiona Kerley, Ommaroo Hotel


What makes you spring out of bed in the morning?

Usually the children are our alarm clock am not the greatest early morning person by choice!

What does your normal day look like?

Get children ready for school & do school run then head to the hotel. Catch up with the Team, meetings & day to day work, then school run and home to crash!

How did you get to where you are today?

I studied languages and European studies at University before returning home to Jersey and taking my accountancy qualification ACA and then decided after qualifying that I would venture into the family hotel business taking the valuable accounting skills with me.

What couldn’t you live your life without?

My family and friends

Which outsiders (professional services, investors, mentors, family etc.) have been most important to the success of your business?

My father  – for allowing me to get involved and supporting my ambitions to modernise and change the hotel, my mother for putting up with my father and I ! my husband Robert for supporting my move from finance, my friend and interior designer Louise Boardman– for her fabulous designs that have transformed the hotel to where we are today and her patience with my decision making, my marketing consultant Karin Wery for changing the hotel’s image and public perception and very importantly my great team for their unending loyalty and providing a warm welcome to our guests at the hotel not forgetting our fabulous maintenance team!

What have been the biggest challenges you’ve had to overcome?

Introduction of GST / Refurbishing the hotel / Dispelling the myths that the hotel was for sale despite the massive investment over the past few years / staying in the business while all around you are packing up!

What advice would you give to your younger self before embarking on your business journey?

Try not to take on the world alone, accept support and advice offered and seek it where necessary!

Website Ommaroo Hotel

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