A day in the life of a Jersey entrepreneur-Alex Luxo-Piazza


Alex Luxo-Piazza, Founder, The Loving Chair Company

What makes you spring out of bed in the morning?

I have never been much of a morning person but doing something creative makes you realise how boring it would be to work just to make money. It’s just easier to get out of bed and look forward to 12 hours of work if you’re making the world a brighter and better place.

What does your normal day look like?

How did you get to where you are today?

Passion, hard work & persistence.

What couldn’t you live your life without?

My iPhone & iPad

Which outsiders (professional services, investors, mentors, family etc.) have been most important to the success of your business?

My family are the most important to the success of the business. It’s about using the family’s skill-set to come up with creative solutions that leave clients feeling happy and looked after.

What have been the biggest challenges you’ve had to overcome?

Walking away from a long-established career in the offshore finance industry and stepping into the unknown worrying if customers like our products, the profitability of the business and whether I will ever be able to pay myself a steady salary!

What advice would you give to your younger self before embarking on your business journey?

I once heard someone say building a business is a marathon not a sprint. There will always be many opportunities at any one time, focus on building one at a time and surround yourself with people that are better at the job than you are.


Website The Loving Chair Company

Facebook: The Loving Chair Company

Newsletter sign up
Subscribe to our monthly newsletter for exclusive insights and inspiration direct to your inbox.
Sign up today