Customer Service Retail Ambassadors Make the Grade


80+ staff from across the retail sector have taken part in the programme to gain WorldHost Retail Ambassador status

Employees from more than 30 Jersey businesses have successfully achieved a customer service ‘badge of honour’ after attending a series of intensive workshops.

80+ staff from across the retail sector have taken part in the programme to gain WorldHost Retail Ambassador status, and the class of 2014 will ‘pass out’ at a celebration to be held at the Town Hall in St Helier on Tuesday 18th November.

The initiative has been organised by Jersey Business, working with local training supplier Rebecca Cook of Butterfly Training Limited, which is the only accredited WorldHost trainer in Jersey. The objective has been to support the Economic Development Department’s Interim Retail Development Plan (IRDP) activity. The IRDP represents a programme of short and medium term Government support designed to assist the Island’s retail sector which is being impacted by a combination of online retailing and the after effects of global economic conditions.

Graeme Smith, CEO of Jersey Business said, “We are delighted with the response we received to this initiative from local businesses. We were able to offer places to retailers across the island and they were snapped up by more than 30 organisations, from both the public and private sector, which goes to show that excellent customer service is recognised as a pillar of business success. Jersey Business is committed to supporting businesses of all sizes to support the continued economic recovery and growth.”

Deirdre Bates of West Collections said, “WEST collections is an independent ladies fashion boutique situated at Quennevais Precinct, I was delighted that that both myself and my colleague were given the opportunity to take part in this brilliant initiative. The success of our business in based on knowing our customer, offering products they want and providing the personal service that they deserve. This programme has helped us focus on what it means to offer exceptional retail service and it’s great to be recognised as an ambassador for our business but also for the area and Jersey as a whole.’

Katherine Ransom, Director of Ransoms Garden Centre said ‘This initiative has proved invaluable for my staff, and for the business overall. Customer service is at the heart of what we do and this programme has helped us focus on what more we can do to deliver the highest standards for our customers. We’re grateful to Jersey Business and Butterfly Training for the opportunity they have given us. Being a retail ambassador for our sector, and for the whole Island, is a badge of honour that we will wear with pride.’

On Tuesday evening the whole group will be brought together for the first time to celebrate their accreditation. Lyndon Farnham, Minister EDD will open proceedings and our Ambassadors will also hear about the new Shop Jersey Love Jersey campaign, which is designed to encourage Islanders to support their local retail sector.

Find your local Retail Ambassadors at the following stores:

Acorn (Jersey Employment Trust) Jersey Pearl Rivoli Jewellers
Toursim AVC Jersey/Fortuna Jersey Pottery
Rococo Art and Gifts Voisins Café ChiChi
Joe De Lucca’s Gelato Romerils Voisins-KG Shoe Dept
CI Coop Le Quesne’s Pharmacy Shop Jersey-Jersey Tourism
Voisins Dept Store CI Coop Grande Marche Magic Touch
Sir George De Carteret Pub Waitrose De Gruchy
Parish of St Helier Sure Store Waitrose-Red Houses
Feelunique at au Caprice Pearce Jewellers Swarovski
Waitrose, Vallee des Vaux Hettich Jewellers Ransoms Garden Centre
West Collections Technicare Homemaker/Travelmaker/Total Sport
River Island The Harbour Gallery White Stuff c/o Voisins
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