A day in the life of a Jersey entrepreneur – Zoe Felton
What makes you spring out of bed in the morning?
FASHION – Pyjamas are comfy but there is nothing better than getting up & stepping into an outfit you feel great in! Whether it’s a pretty dress or a cosy jumper & jeans.
What does your normal day look like?
No day is ever the same when you run your own business but it can start with some digital marketing or a trip to the bank before opening the shop at 10am. Serving customers, stock management, visual merchandising, social media are all daily tasks. I love nothing more than looking after customers so there is often a lot of chatting & listening involved. Once closed for the day I love to spend time with friends & family, head to the gym, cook & open a bottle of something. Evenings can also be a great time to do those tasks you didn’t manage to do in the shop so pricing stock or social media can be part of the evening. I can be a bit of a night owl bit it always helps to have the next day organised. I’m a big fan of list writing.
How did you get to where you are today?
Not being afraid to try something new. I started a career in Law but now work in retail where my true passion lies.
What couldn’t you live your life without?
The lovely people of Jersey. The shop has now been open for 15 years & without their loyal custom & support we wouldn’t still be here.
Which outsiders (professional services, investors, mentors, family etc.) have been most important to the success of your business?
My Mum, Judith Felton, she opened Éclat in 2004 & she still designs our own brand, Amorphia which we sell in the shop. A powerhouse of a woman – hardworking, strong & the kindest woman you could hope to meet.
What have been the biggest challenges you’ve had to overcome?
Trying to make life look effortless whilst multitasking sixteen hours a day.
What advice would you give to your younger self before embarking on your business journey?
Your career path continuously evolves over time & it’s actually a wonderful thing that some of the most interesting people don’t know what they want to do as school/university leavers. It’s a journey, not always to a known destination.