Brand Building 101

Brand Building 101 has been specifically created for small businesses and SMEs that are trading to help them understand exactly what their brand can do for their business and how to leverage it for success!

5 workshops for delegates

Workshop 1 – What is a brand?

Understand branding and the part it plays in your business success

Workshop 2 – Building your brand framework

Develop your brand framework and align this to your business goals

Workshop 3 – Tone of Voice and Look & Feel

Learn how to use tone of voice and brand image to your business advantage

Workshop 4 – Brand positioning and perception gaps

Understand brand positioning, how your brand is perceived and perception gaps you might have

Workshop 5 – Building trust in your brand

Be confident to build trust in your brand as part of your wider marketing strategy

What will you learn?

During the 5 week course, you will:

  • Understand exactly what a brand is and why you need to focus on yours for success
  • Have the tools to create a brand framework that underpins the commercial goals of your business
  • Understand how brand and customer experience go hand in hand
  • Feel confident to use your brand across all your marketing channels in a cohesive way
  • Understand the metrics that can help you assess the health and value of your brand
  • Have the support of a specialist to guide you through your branding step by step
Who should apply?

If you are responsible for the development and management of the brand in your business, then this programme is for you. You might be a business owner, marketing manager, business manager or Director.

How much does it cost?

The course, which is subsidised by Government of Jersey, is £120.00 per delegate.

When are the sessions?

There are 5 workshops and a 1:1 session (date to be arranged seperatley) The dates for the workshops are:

Register your interest in Brand Building 101 here

The programme is being managed by Jersey Business, created and delivered by Jacqui Patton, MD of Ink Blot Creative and Founder of GREENHOUSE Jersey and is subsidised by the Government of Jersey.

What next?

Brand Building 101 has been developed as a foundation for our Essential Business Communications programme which starts on 1st March 2023 – If you want to build on your newfound knowledge of branding to develop your understanding of marketing and communications further, then this programme is for you!