Whether you are already in business or are thinking about setting up, you need to think seriously about your brand. More than just your logo, your brand is a visual and verbal representation of your business. It communicates what you do and how you do it. It is the promise that you make to your clients and customers when they buy from you.
So, step one, take a dispassionate look at your brand to make sure it represents your business and that you can satisfy your brand promise in every customer interaction. Step two, use the ideas in this book to help build your brilliant brand.