The tourism sector is changing rapidly as travellers evolve the way they look for and book holidays. With consumers researching multiple websites before booking accommodation, how can you optimize your profile across digital channels?
This session will give you practical tools and techniques that you can apply immediately to inspire even more visitors to stay with you and drive repeat business. You will learn how you can use different marketing techniques to reach potential visitors. Social media; acquisition channels such as Tripadvisor; email marketing and Visit Jersey’s ‘My Listing’ profile will be explained in small discussion groups.