The programme will give delegates the skills to design outstanding social media content, to tell the story of their business and engage with different social media channels to maximise their reach. The programme has already delivered excellent results in local retail businesses. The programme is being run by The Collective (https://thecollective.je/about) and places are 75% subsidised by the Government of Jersey.
Any individual who is (or will be) responsible for posting on social media or web/blog content. Delegates can be from a broad range of roles within the retail sector including Marketing, Social media manager, Owner, Manager, Director, or a member of the sales team with responsibility for posting on social media. In order to gain a subsidised place, delegates must have Entitled or Entitled for work status*.
Course format and dates:
The programme begins with a one hour 1:1 consultation with Chris Morris to assess your organisations social media and your current skill level. This 1:1 will be at a time and date that suits you and details of how to book this will be provided once you have booked your course place.
Following the 1:1, there will be 6 sessions each lasting 1.5 hours with a hands on practical session in the middle to implement some of the strategies in a supported environment. During this practical session you will benefit from another 1 hour 1:1 session with Chris to further hone your skills. Each session leads on to the next and delegates must attend all sessions. The first 3 sessions focus on techniques and skills to develop outstanding content for your social media posts as this is essential before embarking upon any marketing campaign. The next 3 sessions focus on social media marketing, strategy, tactics and delivery. The content of each session is outlined below:
Creating the content for your social media posts
Session 1: Getting started (Monday 24 February 9.30am to 11am)
Session 2: Planning (Wednesday 26 February 9.30am to 11am)
Session 3: Strategy (Monday 2 March 9.30am to 11am)
Wednesday 4 March OR Tuesday 10 March – Hands on practical session (9am to 4pm)
Social media marketing:
Session 4: Introduction (Wednesday 11 March 9.30am to 11am)
Session 5: Tactics & Strategy (Monday 16 March 9.30am to 11am)
Session 6: Delivery (Wednesday 18 March 9.30am to 11am)
Please ensure that you have the consent of your delegates before booking them on to a course and entering their information in the booking
* If you have any queries regarding the residential status of your staff members or you wish to put a staff member with Registered status on the course, please contact the business licensing team at [email protected].