The importance of brand image

In this video Tim Crowley of La Mare Vineyard discusses the importance of your business brand image.

• It is the face and personality of the company
• Reflects on the person buying into the brand
• Customer buys because of the ‘feel’ the brand invokes in them
• Always for the benefit of the customer
• Needs constant forward thinking in order to evolve and stay on trend
• Sales figures are ultimately driven by the brand
• Essential to analyse, measure and implement on feedback received from customer

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