The importance of brand image
06/07/2017
In this video Tim Crowley of La Mare Vineyard discusses the importance of your business brand image.
- It is the face and personality of the company
- Reflects on the person buying into the brand
- Customer buys because of the ‘feel’ the brand invokes in them
- Always for the benefit of the customer
- Needs constant forward thinking in order to evolve and stay on trend
- Sales figures are ultimately driven by the brand
- Essential to analyse, measure and implement on feedback received from customer