A day in the life of a Jersey entrepreneur – Vicky Boarder


Vicky Boarder, Owner, Fresh Fish Company

What makes you spring out of bed in the morning?

My 4 dogs make me spring out of bed in the morning! Waiting for their run on Grouville beach!

What does your normal day look like?

My normal day is walk dogs, make lunchboxes for my two daughters, go to work and set the shop up.. Work until 3 then see my Mum .. home.. make dinner… paperwork .. collapse!

How did you get to where you are today?

I got where I am today accidentally really.. after having my family I helped my brother out on his little Fish stall at weekends.. pure hard work got me to today!

What couldn’t you live your life without?

I couldn’t live my life without my family

Which outsiders (professional services, investors, mentors, family etc.) have been most important to the success of your business?

Outside of my family my dear friends have been pivotal in helping me achieve my goals.

What have been the biggest challenges you’ve had to overcome?

We’ve overcome quite a few challenges over the years: Port Galots which threatened our existence, rock falls and extreme weather.

What advice would you give to your younger self before embarking on your business journey?

I wouldn’t change anything except perhaps the work – home balance.  Our business hours have a huge impact on the time I spend with the ones I love!


Facebook: The Fresh Fish Company

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