A day in the life of a Jersey entrepreneur – Beverley Le Cuirot


Beverley Le Cuirot, Founder and Director of WellBeing World and WellBeing At Work

What makes you spring out of bed in the morning?

Knowing I can make a difference and looking forward to what the day holds. It also helps if I have had a good night’s sleep, which makes a big difference to my energy levels, focus and clarity.

What does your normal day look like?

Every day is different – which is what makes it so interesting.

It could be an early start at a Business Breakfast meeting, followed by a series of client meetings; social media to promote an event; setting up for the event and then interacting with other exhibitors, WellBeing World Member practitioners, and attendees; analysing and presenting the latest results for one of our WellBeing At Work WellBeing and Engagement Surveys. Or it could be just me and my laptop getting the next edition of WellBeing World magazine ready – drawing up the content, article writing, sourcing advertisers, liaising with local and international contributors, working with the creative team, – all with the aim of getting the magazine right and out on time.

Any or all of the above, along with me-time, family time, quiet reflection, affirmations, inspirational reading, healthy eating, my daily dose of fresh air and a brisk walk to keep my body moving.

How did you get to where you are today?

I started out in marketing, customer service, and business development; transferred to HR; worked locally and internationally as a board director at Standard Chartered Bank (CI) and then Jersey Finance; set up my own strategic marketing consultancy; then in 2011, in response to the ageing population, and a deep interest for everything wellbeing, I created WellBeing World to promote wellness through prevention, self-care and taking responsibility for one’s own wellbeing.  I now publish the WellBeing World magazine and work with corporates and entrepreneurs to support them with their own wellbeing aims and objectives.

What couldn’t you live your life without?

People who make the difference.

Which outsiders (professional services, investors, mentors, family etc.) have been most important to the success of your business?

Chris Dickinson, the former MD of Standard Chartered Bank (CI) for seeing my potential and giving me the opportunity to shine (I learned a lot in that role which prepared me for my business now). The WellBeing World Members for their support and working together as a team to raise awareness for wellbeing generally; and my husband, John, for always being there, both emotionally and as special ‘manpower’ when I’ve had to put up roadside banners, set up events, or pick up pallets of magazines from the Harbour.

What have been the biggest challenges you’ve had to overcome?

Not always having the necessary resources to do everything I would like to do to build the business; overcoming these challenges provides a great feeling of achievement.

What advice would you give to your younger self before embarking on your business journey?

Never forget your own worth; do what you love and find your true purpose. Identify the right product or service need in a growing market. Partner, collaborate and leverage where possible and trust a good mentor.  Focus, focus, focus; and remember to practice self-care – eat healthfully, stay active, be mindful, and aim for 7/8 hours sleep every night.


Website: WellBeing World  &  WellBeing World Magazine

Facebook: WellBeing World  &  WellBeing World Magazine

Twitter: WellBeing World & Beverley Le Cuirot

LinkedIn: Beverley Le Cuirot

Instagram: Beverley Le Cuirot

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