Trade Show Tips for Retailers

01/08/2017 — Rosie Lemprière

Trade shows are important events in the life of a retailer or manager. Not only do you get to learn about trends and what’s going on in your industry, you get to network and cultivate valuable professional relationships. We’ve put together some Trade Show Tips for Retailers so you can get the most out of them.

Planning
This is probably the most important part of attending a Trade Show. You should make a list of the goals you want to achieve. Include your own personal goals and those of your company. Every subsequent decision that you make should put you closer to achieving them.

Read through the trade show promotional materials carefully. Use the knowledge you’ve gleaned to make a plan for attending the show. Decide how much time you want to spend at the show, and then allot an appropriate amount to each stand. Consider making appointments with those exhibitors you really want to meet with

Before the Show

At the Show:

After the Show:

Don’t forget to HAVE FUN! Remember, this is what your friends think is the glamorous part of your job as a retailer.

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